Tesla unveils a stringent Cybertruck Only clause, reshaping the resale landscape for its eagerly awaited electric pickup. The clause, embedded in Tesla’s updated sales deal, unequivocally bars buyers from reselling their Cybertruck within the initial year without explicit approval, or face potential legal consequences.
Anticipating the inaugural Cybertruck deliveries on Nov. 30, Tesla’s revised car ordering agreement packs a punch. Violators of the resale provision risk an injunction preventing ownership transfer, or a substantial penalty, with Tesla reserving the right to impose a fine of $50,000 or the entire resale value, whichever looms larger, according to Engadget. Additionally, the terms serve notice that persistent resellers could find themselves barred from future Tesla purchases.
Tesla extends an olive branch by suggesting potential exceptions for those seeking to sell within the first year, contingent on obtaining written consent. If granted, Tesla offers two alternatives: a buyback at a reduced price, factoring in mileage at $0.25 per mile, depreciation, and necessary repair costs, or permission to resell to a third-party buyer.
This move is not just about control; it’s a strategic measure to preserve the exclusivity of the Cybertruck. Initially delivered to a select few customers, the Cybertruck won’t hit mass production until 2024. Tesla’s stringent resale policy serves as a deterrent, cautioning against opportunistic resellers looking to exploit the rarity of this innovative vehicle. Tesla’s Cybertruck is not just an electric pickup; it’s a testament to Tesla’s commitment to innovation, and this resale restriction underscores the brand’s dedication to maintaining the Cybertruck’s unique allure in the market.