Paid search or Pay per Click Marketing Benefits.
Imagine having a huge billboard in the middle of Times Square. You would naturally think, well that must cost a heck of a lot of money. And you’d be right. Now compare this to Search Engine Marketing. With PPC, you get the huge exposure you would get on a busy street like Times Square, with millions of people seeing your ad on search engine result pages. But the huge benefit is; you ONLY pay for the viewers of your ad who click on it to visit your site! Yes, not the ones who see your ad but the ones who actually click.