The Importance of Branding.
It’s in the tone. It’s in the vibration and vibe. In the words used that make you want to listen to one person over the other.
The first brings a positive emotional response. And draws you in… the other makes your mind wander…
Like people, brands have an identity. A voice and a tone. Some brands compel and attract, but just as many leave you uninterested. And with a yawn.
Let your brand inspire. Create awareness. Trust. Even brand advocacy.
Create the right emotional response. Deliver a message that stays. Have a brand with identity.