Meta introduces new ways to make money on Facebook, as well as an update that allows authors to get paid faster.
Meta includes stars for all publicly available Facebook content, including Reels, and runs events throughout the month to encourage users to buy stars.
Meta also lowers the threshold that creators must pass to get their first payment. Here’s how these updates can lead to bigger and faster payouts.
Stars to Facebook expansion
Meta is expanding Stars to Facebook in a limited test with select creators.
Creators in the test group will be eligible to receive stars for all publicly available content.
Stars are best described as a version of Facebook Bits or SuperChats YouTube. They are digital gifts that turn into real money for creators.
By adding stars to all author content, Meta aims to raise awareness of the digital gifting system.
To that end, Facebook is holding several events this month to help increase Stars purchases.
Stars Giving Season.
December is Stars Giving Season on Facebook.
If you are a star author, look out for the following dates:
Bonus Stars Party: from Dec. 7-21, creators can receive bonus stars if they reach their goals. See the professional dashboard for more information.
Star Sale: Stars will be on sale from December 14 through January 4. The deal will be offered live, on-demand and reel-to-reel. Users can get stars at a discounted price, depending on how much they buy.
Users can purchase seasonal virtual gifts for a limited time before the New Year. Facebook is testing themed gifts on several Reels topics, including pets, cars, fashion and dancing. Payment threshold lowered.
Facebook is lowering the payment threshold for U.S.-based authors from $100 to $25.
The new payment threshold will apply to revenue generated from Stars and Facebook subscriptions.
Meta will lower the payment threshold for additional Facebook monetization products in the coming weeks.
More limited tests.
Meta is running several tests on Facebook to increase potential revenue for platform creators.
The tests include:
Free Stars : Meta is giving some fans free stars they can submit to Facebook videos from eligible creators. Posting more clips will increase your chances of participating in the test.
Advertising on Facebook Reels: Meta continues to test ads on Facebook Reels with select creators around the world. Testing includes overlay ads placed directly on top as a banner, and ads that are shown after a reel replay.
Subscriptions : metadata adding new, easier ways for authors to promote subscriptions to Facebook. Facebook Watch has a new “Subscribe” button, so viewers can subscribe while watching content. Finally, Meta opens up real-time monetization agent help for authors in the U.S. with 10,000 subscribers or more.