Meta is launching a campaign to encourage users to support small and medium-sized businesses (SMBs) during the holiday shopping season.
Today, Meta announces:
The continuation of its #BuyBlack Friday initiative.
The 2022 Holiday Gift Guide, which includes businesses from the Meta Business Leaders Network.
SMB 2022 Holiday Marketing Guide.
Friday Initiative.
Meta continues its #BuyBlack Friday campaign for a third year, including free resources, education and training for Black SMBs.
Today, Black business owners can visit the revamped #BuyBlack Friday website to schedule and receive personalized marketing support.
In addition, the website highlights several Black-owned IMBs, as well as personal tips/recommendations on how they have been successful with Meta’s business tools.
Meta emphasizes the importance of the holiday shopping season for minority-owned businesses:
“For minority-owned businesses already disproportionately impacted by the pandemic, the importance of the holidays is even more relevant – 25% of minority-owned U.S. businesses expect to generate more than half of their annual revenue in October-November, the highest for black businesses at 34%.”
Holiday Gift Guide.
Meta’s annual gift guide, titled “2022 Smalliday Showcase,” highlights a number of businesses from the Meta Business Leaders Network (MLBN).
Consumers can shop directly from the guide for exclusive promotions and discounts.
The Meta Gift Guide launches Nov. 21.
SMB Holiday Marketing Guide.
Meta is launching an updated holiday marketing guide for SMBs with tips and tricks for using free company tools to maximize sales during the holiday season.
Key sections of the guide include:
How to Incorporate Advertising with Performance 5: Learn how to make advertising more effective, increase sales and expand your customer base.
Update your content and business information: Learn how to create a special look for your holiday marketing campaign and keep it consistent throughout the season.
General Holiday Marketing Tips: Learn how to position products or services as gifts using different personalities in messages and ads.
Meta’s holiday marketing guide and the BuyBlack Friday website are available now. A gift guide will be available next week.