Google makes it easy to implement Google tags throughout a website by integrating them with Google Ads and Google Analytics.
Site tags are important for understanding how customers interact with a website and its ads.
Without technical expertise, however, it’s not easy to set up and manage tags.
In August, Google released one reusable Google tag that helps advertisers set up and manage site tags.
The Google tag allows advertisers to do more on various Google products and accounts without changing website code.
Google is now introducing additional features that simplify the setup process and provide greater visibility into a site’s measurable reach. The Illumination Summary tag.
Tagging should be used on all pages of a website to improve measurement accuracy. You can now quickly determine if your Google tag has been implemented on all pages of your site using the new tag coverage summary.
The tag summary also points to pages that may not have been properly tagged to ensure they are included.
In a blog post, Google gives an example of how to use the tag coverage summary:
“You’ll see where your tags are implemented in the suggested pages, which can be added to your summary to understand your tag coverage on those pages later. And, if the suggestions do not include all of your site pages, quickly add URLs by typing them in or uploading a CSV file. You can also click the Tag Assistant icon next to each page to see if your tags are performing properly.”
Integration with Google Ads & Analytics
To make Google tagging even easier to use, businesses and advertisers will soon be able to find Google tagging capabilities directly integrated into Google Ads and Google Analytics.
This integration removes the need to add more code to your site.
For businesses using popular content management systems or website builders, you will now be able to install a new Google tag on your site without making manual changes to your site code.
You can reuse an existing gtag.js implementation or create a new Google tag to deploy without making changes to your site code. You can do this directly in your CMS as part of the Ads and Analytics account setup threads.
CMS instructions are displayed on the deployment screen for platforms integrated with the Google tag.