Apple has set ambitious goals for its upcoming iPhone 15, with Bloomberg’s sources revealing that the tech giant has ordered approximately 85 million units from suppliers. This figure closely mirrors the number of iPhone 14 smartphones produced last year, as the company aims to maintain a steady supply amid global economic challenges and a dip in smartphone sales.
To counter the potential impact of these hurdles, Apple is considering raising the price tag on the Pro models, a strategic move that could boost overall revenue. As the world’s largest company by capitalization, Apple’s production plans are of great importance to component manufacturers like Samsung, TSMC, Foxconn, LG, and others.
In previous years, Apple had initially planned to sell 90 million iPhones annually, but external factors forced adjustments. In 2021, a chip shortage prompted a reduction in orders, while strict COVID-19 controls in China affected plans in subsequent years.
While Apple’s production efforts have encountered challenges, such as problems with CMOS camera sensors for the base iPhones, the company is working to overcome them. Unfortunately, these complications led to a reduction of approximately 2 million units in the order. Moreover, the eagerly anticipated iPhone 15 Pro and 15 Pro Max may face supply constraints upon launch due to screen manufacturing issues at LG, driven by Apple’s desire for a bezel-less design.
With the iPhone 15 set to hit the market, all eyes are on Apple’s ability to navigate these obstacles and meet consumer demands. As one of the most influential companies in the world, Apple’s every move is closely watched, making the success of its latest smartphone launch critical to both the company’s growth and the broader tech industry.