Apple has finalized its acquisition of Mira, an innovative augmented reality startup. The company’s expertise extends into both military contracts and entertainment ventures, particularly with Nintendo World theme parks.
While the exact figure of the deal remains undisclosed, Mira had previously secured around $17 million in funding. The startup’s notable projects included contracts with the US military, specifically the Air Force and Navy. The Prism Pro headset developed by Mira was utilized by military pilots, offering augmented reality solutions for viewing equipment manuals.
Additionally, Mira had partnered with Nintendo World for the implementation of AR headsets in Mario Kart theme park attractions, enriching the gaming experience by overlaying virtual elements onto the real world.
The acquisition marks a significant step for Apple into the realm of augmented reality. While details about Apple’s specific plans remain guarded, the move aligns with their growing focus on immersive technologies. Apple’s recent announcement of the Vision Pro mixed reality headset for $3,499, coupled with the Mira acquisition, paints a picture of Apple’s deepening interest in the AR landscape.
Former Apple designer Jony Ive’s past involvement with Mira as an advisor further underscores the synergy between the companies. With Mira’s 11 employees joining Apple, the tech giant seems poised to explore new horizons in AR, promising exciting developments for users and industries alike.
As Apple continues to expand its footprint in the augmented reality space, the tech world eagerly anticipates the innovative products and experiences this collaboration may birth. The union of Apple’s prowess with Mira’s AR expertise hints at a future where augmented reality seamlessly integrates into our daily lives, both for military applications and immersive entertainment experiences.